NADA Used Car Guide, now J.D. Power Valuation Services - FAQ's
8401 Greensboro Drive, Suite 1000
McLean, VA 22102
800.544.6232

What does "Price to Market" represent in J.D. Power MarketValues' Competitive Vehicle section?

  • Price to Market in J.D. Power MarketValues is calculated using the average price of all returned competitive vehicles.  So, if there are 10 competitive vehicles, and the average price of them is $10,000, a 50% price to market would be $5,000. 

  • The "GoPrice" shown on each competitive vehicle is the same algorithm used to calculate "GoPrice" for the Appraised vehicle, for each competitive vehicle. 

  • The competitive listed price is the List Price of each competitive vehicle.

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